Geelong could learn Brian Cook's fate as early as Wednesday. Picture: Wayne Ludbey Source: Herald Sun
GEELONG could learn on Wednesday whether chief executive Brian Cook will make a shock switch to North Melbourne.
Industry speculation is rife Cook is weighing up a lucrative offer to become the Roos' new CEO after a highly successful 12-year reign at Geelong.
Geelong president Colin Carter plans to meet with Cook this week, following his return from a holiday in Nepal over the weekend. Cook has been trekking to the Mt Everest base camp with his son.
The man widely regarded as one of Australian sport's top administrators is due back at the club on Wednesday, which marks his 57th birthday.
Carter said the Cats were hopeful of keeping their long-term CEO, but have pledged not to stand in his way.
"Obviously he's being chased by other people, but that happens to a lot of our people all of the time," Carter said.
"We will talk about what that means, as we do with everyone.
"We hope he stays, but at the end of the day, there are lot of issues that go into making decisions. So, we'll see how we go."
Cook is contracted to Geelong next season but could be enticed by a new challenge helping guide the Roos beyond the AFL's next broadcast rights agreement in 2016.
The Roos, led by chairman James Brayshaw, have been intent on landing a top-flight CEO to replace Eugene Arocca, who quit after a fall-out with other club figures on June 5.
Cook's signature would be a massive coup for North as it endeavours to consolidate a second home base in Hobart and continue to build a growing membership.
Cook took over Geelong in 1999 after a nine-year stint at West Coast.
Wiping off a $7 million debt, he helped transform the Cats from a financial basket case to an on and off-field powerhouse.
In that time, the club has won three premierships in six years and posted 12 straight profits under a business plan, which has attracted nationwide acclaim, entitled "Good to Great".
The Cats will play night games for the first time at Skilled Stadium next year as part of the continued redevelopment of its home ground.
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